Brian Pempus

Editor Betting

Brian Pempus is the managing editor of Forbes Betting. A Penn State journalism graduate, Brian has covered the U.S. gambling industry since 2009, starting as a staff writer and later online content manager with Card Player Magazine in Las Vegas. In 2018, he became deputy editor of sports betting at Better Collective and later managing editor at The Game Day. He joined Forbes in 2022. His work has been cited by Fortune Magazine, Wisconsin Law Review, The Tennessean, ESPN, Mitchell Hamline School of Law, Journal of Corporation Law, University of Cincinnati Law Review, UC Law San Francisco, The Congressional Research Service, The Tennessee Bar Association, The University of Nevada Las Vegas and The Ohio State Law Journal.

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Brian Pempus has been an expert and leader in content strategy, production, and management in the U.S. online betting media industry since 2011, starting with Card Player Media in Las Vegas.

He was later Deputy Editor of sports betting at Better Collective and Managing Editor at The Game Day, before joining Forbes Advisor to launch its Betting vertical as Managing Editor in 2022.

His work and expertise in betting industry regulation has been cited by Fortune Magazine, Wisconsin Law Review, The Tennessean, ESPN, The Journal of Corporation Law, The University of Cincinnati Law Review, The Congressional Research Service, Tennessee Bar Association, The University of Nevada Las Vegas Center for Gaming Research, and The Ohio State Law Journal.

He’s an experienced Managing Editor with a demonstrated history of building and leading content divisions, executing content and SEO strategies, and upholding journalism and ethical standards. He’s a Penn State journalism graduate.

Expertise

  • Online gaming regulation & legislation
  • Betting SEO
  • Content management
  • Building content teams

Education

Penn State University (B.A. Journalism, Business)

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